19 Feb New Site Captures Relaxed Charm of Balboa Island
Balboa Island is a location steeped in charm and luxury and the recent launch of the all new BalboaIsland.com provides an extensive travel guide for the man-made island destination in Newport Beach.
One unique feature on the new BalboaIsland.com is the bird’s eye view video footage. Filmed using a high tech device similar to those Amazon Prime plans to use for its drone package delivery, the footage offers a rich virtual experience of the lush natural beauty and distinguished charm of Balboa Island.
BalboaIsland.com has long served as a useful resource for travelers planning trips to Balboa Island. It features vacation rental property listings in addition to Balboa Island real estate opportunities. Visitors to the all-new BalboaIsland.com can still expect to find everything they have come to love about the site, but will now find the content they seek in a streamlined, user-centric format with a responsive interface that is easier to navigate.
Since nearly half of online traffic related to travel queries come from mobile devices (according to research from HeBS Digital), the responsive features of BalboaIsland.com were a top priority. Whether viewing the site on a desktop computer, a smartphone or even a tablet, the responsive design allows users to have an experience that is optimized regardless of the device being used.
“With this project, our team wanted to offer Balboa Island visitors and residents a site they could easily use and conveniently access from whatever devices best suited their lifestyle,” said Robert Hart, Balboa Island’s project manager.
Not only is the new BalboaIsland.com responsive for optimized mobile viewing, but its design includes a new layout and content strategy. This data-driven approach allows users of the site to easily access the most commonly requested and popular features such as such as vacation rentals, events, dining, and transportation options.
“An exclusive destination, Balboa Island offers a luxury lifestyle experience unlike any other and it needed a website to set the tone,” said Hart. “California visitors have no shortage of attractions to enjoy, but the experience afforded by Balboa Island is unique. We wanted to design a web presence that would attract visitors and potential residents as well as businesses to this exclusive community to support and promote tourism and economic development in the area.”
According to the most recent data from the California Travel and Tourism Commission, total direct travel spending in the state was $106.4 billion in 2012, a 4.5 percent increase from 2011 spending. Additionally, more than 917,000 jobs with earnings of $32.3 billion were directly supported by travel spending in the same year.